The M7 World Championship is preparing to deliver a new level of energy in 2026. MOONTON Games has confirmed a historic partnership with Red Bull, marking the energy drink brand's first collaboration with the M Series, Mobile Legends: Bang Bang's flagship tournament. As the Official Energy Drink of M7, Red Bull will help shape entertainment experiences and activations for a global audience. The collaboration will feature live performances, dedicated gaming zones, and a series of fan-focused events. The partnership is designed to energize the MLBB Esports experience for the game's global fanbase.
⚡ A Historic Return to Indonesia
The M7 marks the M Series' return to Indonesia for the first time since the M4 in 2022. Indonesia is widely considered the home ground of MLBB Esports. The country has built one of the largest competitive communities in mobile gaming, with the MPL Indonesia recording more than 100 million Hours Watched in each of its past five seasons. The early January 2026 announcement underscores how the tournament will transform Jakarta into a global esports spectacle. The return is expected to bring a festival-like atmosphere to the city, combining high-level competition with Red Bull's signature sporting and gaming activations.
Ringo Lung, Senior Regional Esports Sales Manager at MOONTON Games, said: 'Working with Red Bull is about pushing the boundaries of what gaming and esports can achieve. Their experience in sports and live events, paired with our esports ecosystem, allows us to craft experiences that rival traditional sports in scale and excitement. This partnership also opens the door to more innovative ways to engage fans and demonstrates how gaming and esports can deliver immersive, globally connected experiences. We're thrilled to collaborate with Red Bull to redefine the possibilities of our industry.'
🎮 M7 Carnival and Red Bull Activations
Red Bull will take over the M7 Carnival with live performances across all three days. The programming is designed to transform Jakarta into a vibrant entertainment hub. Popular homegrown artists Naykilla and Jemsii will open the carnival on the Main Stage. Known for their soulful take on hip-dut, a blend of Hip-Hop and Indonesian Dangdut, the pair will set the tone for the celebration. On the following days, DJ VILOID and Dipha Barus will keep the festival atmosphere alive.
At the dedicated Gaming Ground, fans can explore multiple interactive spaces. The Red Bull Energy Zone will be open to athletes, VIPs, and select fans. It will feature high-energy breakdancing performances by Miyu, Zeem Ahmad, and Mr. Liberty. A Red Bull Bar will serve signature energy drinks alongside playful twists on cocktails and mocktails. The Entertainment Area will include a Red Bull Event Car as the main attraction, with live DJ performances filling the space. The Gaming Zone will replicate the atmosphere of professional tournaments, offering fans the chance to compete, win prizes, and experience live competition intensity. A viewing lounge will also be available for catching all the M7 action. These activations are designed to extend the championship experience beyond the main stage.
📈 MLBB's Growing Commercial Power
The partnership arrives at a time when MLBB Esports continues to strengthen its position. MLBB stands among the world's most-popular mobile Multiplayer Online Battle Arena games. According to Esports Charts, MLBB was 2024's most-watched mobile esports title. The game has surpassed 1.5 billion installations and records around 110 million Monthly Active Users. These figures underline the scale of the community that M7 will bring together.
| Indicator | Result |
|---|---|
| Global installations | Over 1.5 billion |
| Monthly Active Users | 110 million |
| M6 Hours Watched | Over 85 million |
| M6 brand value for partners | ~$135 million (€115 million) |
| 2025 EWC Hours Watched | Over 50 million |
| MLBB Mid Season Cup Peak Concurrent Viewers | Over 3 million |
The commercial impact of MLBB Esports is equally significant. According to Shikenso Analytics, M6 generated approximately $135 million (€115 million) in brand value for partners. Esports Charts also reported that M6 became the most-watched edition of the M Series, with more than 85 million Hours Watched. In 2025, MLBB maintained its momentum at the Esports World Cup. It was the event's most-watched title with over 50 million Hours Watched, accounting for more than 16 percent of total viewership across all 25 disciplines. The MLBB Mid Season Cup added another historic milestone by becoming the first tournament in EWC history to surpass 3 million Peak Concurrent Viewers.
🏁 Red Bull's Legacy in Sports and Gaming
Red Bull has deep roots in sports and gaming. Its experience in Formula 1 and live events will carry into the seventh edition of the M Series. The brand's iconic blue and silver can will be visible across the tournament. For fans, the partnership signals a fusion of competitive gaming and mainstream sports entertainment. For MOONTON Games, it reflects an ambition to push esports beyond traditional boundaries. The M7 will not simply crown a world champion; it will offer an immersive entertainment experience that connects communities through competition, thrill, and live moments.
Data referenced from Esports Earnings helps contextualize why headline partnerships like Red Bull’s M7 deal matter: as prize pools, event frequency, and team ecosystems expand, sponsors increasingly fund not only competitive stakes but also on-site fan experiences such as branded gaming zones, live entertainment, and hospitality areas that extend the value of a world championship beyond the matches.